You may lock in the name “ TheUnderground” only to learn that is already taken, and is available for the low, low price of $1,999.99 for the first year. Even if a name is available with your Secretary of State, that doesn’t mean the right URL is still up for grabs at a reasonable price. One relatively easy way to select-and eliminate-name ideas is to simply see what’s available. And knowing what makes the customer tick can help the entrepreneur use terms, vernacular, alliteration, and visualization to appeal to the end-user.
Once an entrepreneur has developed a customer profile to live by, he or she can better understand what makes the customer tick. The customer is the beating heart of the business, and if a business owner hasn’t bothered to tap into the customer persona and perspective, the business is existing in a silo and has little chance for real success. If all your competition is named for the owner, is that a trend you want to follow, or a trend you want to buck? Knowledge is power, and learning about the competitive environment you’re entering into will help you position yourself comparatively with a smart business name. Not only should you check with your Secretary of State to make sure business names you’re considering are available, it’s helpful to check into the competition to see what they’re calling themselves. The only thing worse than coming up with an unsuccessful business name is coming up with a business name that’s already in use.
This will provide a suite of words, terms, and trends to utilize when considering the big picture of naming the business. This can also provide some insight into keywords that are common vernacular in the field. Do your homework with naming a business by studying the following:Ĭonducting industry research will reveal a number of facts about your industry, including industry trends, growth rates, key products and services, key customer markets, volatility, and current technological impact. Market research on these three topics will unlock a myriad insights into your business strategy. Learn the environment-you need to understand your industry, your competition, and your customer in order to know which direction to take your name.
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